Eyewear Packaging

A series of packaging shoots for three eyewear brands: Specsavers, Baker Eyewear, and Execuspecs. The products range from bold, illustrated home try-on boxes to cases with a quietly luxurious feel. Across each shoot the brief stayed consistent: showcase the materials, colours, and craftsmanship that make the packaging itself part of the brand experience.

For Specsavers, the focus was on home try-on packaging designed to feel playful and approachable straight out of the box. Baker Eyewear's cases lean into pattern and colour, with each design built to stand out on a retail shelf. Execuspecs' packaging takes a more refined, neutral palette, with embossed branding and considered typography giving the cases a premium feel.

Specsavers home try-on eyewear packaging in red, blue, orange, and yellow, arranged on a white background
Two brown leather eyeglass cases and a pinkish-beige round eyeglass case on a light beige background
Baker Crafted Eyewear packaging boxes with blue and orange floral pattern, arranged on a light surface
Three rectangular designer cases in red, orange, and yellow colors placed on a beige background.
Two pairs of eyeglasses resting in open eyewear cases on a light background
Colorful boxes with motivational messages in bold, contrasting text. The blue box says "We love you, always," and the pink box says "shout."
Specsavers home try-on boxes in blue, green, orange, and red arranged in a row
Three folded beige and tan leather Execuspecs eyewear straps with embossed branding
Stacked Baker Eyewear cases in red, brown, and yellow leather-textured finishes
Open box of patterned Baker Eyewear cases with a selection of tortoiseshell eyeglasses on a white table
Various Execuspecs eyewear cases in orange, red, blue, and light blue textured finishes on a beige background
Three Execuspecs eyewear cases in orange, red, and yellow with textured book-like finish, standing upright
Black, red, and grey eyeglasses scattered beside a Specsavers home try-on box with brand messaging
Close-up of Execuspecs eyewear case colour swatches in pastel green, pink, beige, and peach
Three cylindrical Execuspecs eyewear cases in beige, rust, and brown with embossed branding
Stack of Specsavers and Execuspecs home try-on boxes in light blue, pink, and green with brand messaging
Tortoiseshell and red eyeglasses beside a Baker Crafted Eyewear packaging box with decorative pattern
Three Execuspecs eyewear boxes in pastel pink, red, and green arranged in a row on a beige background

Client: Specsavers, Baker Eyewear, and Execuspecs
Photographer: Ross Charnock
Digi-tech: Azola Fumba
Retoucher: Ross Charnock