Eyewear Packaging

A series of packaging shoots for three eyewear brands — Specsavers, Baker Eyewear, and Execuspecs — covering everything from bold, illustrated home try on boxes to cases with a quietly luxurious feel. The brief across each shoot was consistent: showcase the materials, colours, and craftsmanship that make the packaging itself part of the brand experience.

Colorful wallets and folders on a white background, including a red wallet standing upright, a blue folder laying open, and orange and yellow folded wallets.
Two brown leather eyeglass cases and a pinkish-beige round case on a light beige background
Multiple boxes of eyewear packaging with blue and orange floral designs, labeled 'Baker crafted eyewear,' arranged on a light-colored surface.
Three rectangular designer cases in red, orange, and yellow colors placed on a beige background.
Three pairs of eyeglasses resting in cases, with two cases upright and open, arranged on a light background.
Colorful boxes with motivational messages in bold, contrasting text. The blue box says "We love you, always," and the pink box says "shout."
Five yoga blocks arranged in a row, from left to right: blue, green, orange, and red, on a light background.
Three folded beige and tan leather straps with the brand name 'EXECUSEPCS' embossed on each.
Stacked leather wallets in red, brown, and yellow colors.
Open box of colorful, patterned eyeglass cases and a variety of tortoiseshell eyeglasses on a white table near a window.
Various colorful wallets made of textured material, including orange, red, blue, and light blue, arranged on a light beige background.
Three textured rectangular books in orange, red, and yellow, standing upright on a plain surface against a light background.
Several pairs of glasses, including black, red, and gray frames, are scattered on a white surface next to a light blue box with the phrase "we only have eyes for you" printed in orange and black.
Close-up of color swatches with curved edges, labeled 'EXCEDECS', arranged in a pyramid shape, displaying pastel green, pink, beige, and peach colors.
Three vertically standing cylindrical objects with textured surfaces in beige, rust, and a darker brown, each inscribed with the word 'EXCUSE' in light lettering, against a plain beige background.
Stack of colorful boxes with motivational messages, the top box is light blue with orange text saying "we only have eyes for you" and has a black label that reads "EXECUSECTS OPTOMETRY FOR THE JOURNEY". Below are pink, green, and another pink box.
Several pairs of tortoiseshell and red eyeglasses on a white surface next to a colorful box labeled 'Baker Crafted Eyewear' with decorative patterns inside.
Three rectangular eyewear boxes in pastel colors pink, red, and green arranged in a row against a plain beige background.

Client: Specsavers, Baker Eyewear, and Execuspecs
Photographer: Ross Charnock
Retoucher: Ross Charnock